This festival is located in the heart of Transylvania, in Cluj Napoca, a city with an important center for academic, cultural and economic activities. FAM seeks to promote the culture, tradition and customs of the participant communities which give Cluj Napoca its ethnic diversity. Following the motto "United in diversity" we constructed their visual identity (logo, posters, banners, flyers etc) and their online presence, the festival`s website www.multiculturalism.ro .